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Affle IPO IPO

Mainline29 Jul 201931 Jul 2019
Open
29 Jul 2019
Close
31 Jul 2019
3
Allotment
Listing
Thu, Aug 8, 2019
Price Band
₹740 to ₹745
Issue Size
61,61,073 shares (agg. up to ₹459 Cr)
Lot Size
20 Shares
Listing Date
Thu, Aug 8, 2019
✦ AI Insight

Live Subscription

CategorySubscription (times)
Total47.70x

Restated Financials (₹ Cr.)

Period Ended31 Mar 2019
Assets158.27
Total Income249.79
Profit After Tax48.82
EBITDA70.31
NET Worth72.41
Reserves and Surplus48.12
Total Borrowing8.99
Amount in ₹ Crore

Peer Comparison

CompanyIssue TypeIssue SizeIssue PricePE RatioListing Day CloseListing Gain/Loss %LTP
Mindpool Technologies Ltd.SME₹3.60 Cr₹30null₹28.50-5.00%₹71.10 (+3.72%)

Objects of the Issue

#Issue ObjectsEst Amt (₹ Cr.)
1Funding the working capital requirements of the Company68.94
2General corporate purposes15.28

About Affle IPO

Incorporated in 2005, Affle (India) Limited is a mobile marketing firm offering a Consumer and Enterprise Platforms. The platform is built to mitigate digital ad fraud, assisting consumer privacy expectations and improve returns on marketing expenses by delivering mobile ads. The advertising agencies of business to consumer (B2C) companies uses the consumer platform across different industries. The list of industries includes telecom, fin-tech, e-commerce, retail, FMCG companies, and media. Affle uses user-intent indicators based on transactional data, marketing attribution and behavioural signals. Based on such information, the company predicts the likely interest of the user. It keeps on updating the system based on data to improve consumer engagement and enable consumer actions. The company runs the campaigns on data intelligence basis to drive high volumes at an efficient price. The company earns revenue from a cost per converted user (CPCU) basis. The conversion can be based on the transaction (purchase a product or service) and consumer acquisition model (acquire a new consumer). Besides, the company also earns revenue by engagement and awareness type advertising. Affle also

Contact Details

Affle (India) Ltd. Address312, B-Wing, Kanakia WallstreetAndheri Kurla RoadAndheri (East)Mumbai, Maharashtra, 400093+91 124 4992 914compliance@affle.comVisit Website